21st October 2009

Global Mobile Organizations Support Mobile Advertising Ecosystem Ebook

MSearchGroove and Convergence World publish path-breaking industry primer; Names Paul Palmieri, President and CEO of Millennial Media, to advisory board

London, UK – October 21st, 2009 – MSearchGroove, the source of analysis and commentary on mobile advertising, mobile search and social media, today announced the launch of MobileAd World Focus, a global roundup of the trends, technologies and campaigns impacting the emerging mobile advertising business ecosystem at all levels created in partnership with Convergence World.

Endorsed by leading global mobile organisations including the Association for Interactive Media & Entertainment (AIME), the Mobile Entertainment Forum (MEF), the Mobile Data Association (MDA) and the Mobile Marketing Association (MMA), this publication will educate the marketplace, highlight growth opportunities and expertly document the best practices that make business sense.

Drawing from in-depth primary research and exclusive C-Level interviews, MobileAd World Focus will showcase the strategies and business models publishers, content owners and brands should harness to define and deploy effective mobile advertising campaigns. Another chief focus will be the models content companies can use to monetize their digital assets and drive positive results.

Chapters will cover a wide range of topics, including:

• The pivotal importance of engagement and social media marketing
• The tools/technologies available (SMS, MMS, idle screen, mobile coupons, 2D barcodes, sponsored mobile search, location-awareness and multi-modal interfaces) and the business objectives they can achieve.
• The role of mobile analytics to measure success, or failure
• The new opportunities around app stores and branded content storefronts

MobileAd World Focus will be distributed as an eBook on MSearchGroove and Convergence World to their database of executives and influencers, as well as across their combined global network of media partners as a free download, guaranteeing high levels of global circulation.

Lead by Peggy Salz, mobile thought leader and MSearchGroove Founder and Chief Analyst, Mobile Ad World Focus will further benefit from the insights and experience of a dedicated advisory board made of select industry executives and influencer.

Paul Palmieri, President and CEO of Millennial Media, the largest and fastest growing mobile advertising networks company in the U.S, and first member of the MobileAd World Focus advisory board commenting on his appointment said: “Mobile advertising is poised to take off in the next few years as the industry continues to mature and the customer adoption of smart phones increases. I am therefore extremely excited to join the advisory board for the MobileAd World Focus, a report that will have a major impact on the way the industry views mobile advertising and provide real insight into the results of mobile campaigns.”

MobileAd World Focus will provide companies an ideal platform to communicate their products/services and value propositions via sponsored columns, thought leadership contributions and company profiles. It will also be fully interactive, containing live links to videos, podcasts, and interviews, as well as company websites, RSS feeds and blogs.