August 2010 Round up
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Dear Members and Colleagues, Best
wishes, Toby Padgham |
This month's discussion topics:
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Chairman's Brief
Dear Members,
Welcome back from the August holiday
season, which I trust allowed all members time for at least a little
R&R.
The AIME team are now bracing themselves for a busy
September, with PhonepayPlus due to consult on the 12th Code Guidance and
details of Ofcom’s Review of Non-Geographic Call Services also expected to
be released. The thorny issue of tackling the VAT increase will also be
high on the agenda as we digest the outcome of the recent members survey.
I hope you will be able to attend the AIME GM on the 8th September which
will be a key opportunity to take stock and ready the sails for the
challenges of the coming months. With Ofcom changes to Participation TV
coming into force on the 1st September this is also a good opportunity to
highlight the newly published AIME Psychic Services Best Practice Guide.
Psychic Services are a popular participation TV format and the likely
media attention on this sector as the rules come into place will hopefully
be a great opportunity for providers to sign up to the guide and showcase
the best practice principles that characterise the sector.
I look
forward to working with you all over the coming
months.
AIME Chair
Showcase
AIME, IAB, IMRG survey finds consumers are ahead of retailers when it comes to M-Commerce. More training and awareness needed
Until now the credibility of mobile commerce has been largely built on
the success of selling ringtones, games, screensavers and other bits and
pieces of digital content. Thanks to a few unscrupulous content promoters
that credibility was stretched to breaking point after some high profile
subscription-billing scandals rocked the industry and led to a regulatory
crackdown in 2007. Since then revenues have dropped as consumers lost
trust. However, over the past few months growing interest from major high
street retailers in the mobile channel looks set to pave the way for the
real arrival of m-commerce.
Last month AIME, along with trade
bodies IAB and IMRG released findings of some combined research into this
sector which found that over half of UK retail brands expect revenues from
mobile channels to rise over the next 12 months and 65 percent plan to
launch a transactional mobile site within two years. Although 94 percent
of those retailers surveyed sited mobile as a real opportunity for future
growth, the research worryingly found that only 20 percent of the 20 most
popular UK retailer websites were actually optimised for mobile
browsing.
RepresentationMeetings & Events
AIME
Forum: Interactive
Broadcast
AIME Forum: Fixed Line
AIME Forum: Interactive Services for Charities
AIME Initiative: PTV – Live Psychic Services Best Practice Guide
Industry Issue: VAT Increase
Industry Research Project
Regulatory Update
Industry consultations & AIME
responses can be found on the AIME website |
Information & Networking
- New members: Xonadu, 2waytraffic, mkodo, SB7 Mobile, Ready Made Telecom, SP Consulting
- Attendance at Champion Communications Networking – 3rd Aug
- AIME Fixed Line Forum – 18th Aug
- AIME Press Release: New Research Shows that Consumers are Moving Faster than Retailers Towards Mobile Internet – 18th August
- AIME Press Release: PhonepayPlus Clarifies Rules on Participation TV Following Successful Lobbying from AIME – 20th August
- Member emails included:
- Survey Results on implications of 2011 VAT increase
- PhonepayPlus PTV Prior Permission Changes
- AIME Fixed Line Forum meeting notes
- Invite to AIME Interactive Services for Charities Forum
- AIME GM agenda
Member News
mBlox
recognised for making outstanding contribution to the future of the Mobile
Payments market
London, UK– 2nd August, 2010 – mBlox, the world’s
largest mobile transaction network, has won the Mobile Payments Gold Award
in Juniper Research Future Mobile Awards 2010 for Mobile Commerce. Juniper
Research has recognised mBlox for making an outstanding contribution to
the future of the Mobile Payments market.
Mpression
Mobile Engagement Network drives value for clients with advanced ad
formats, targeting techniques and research
London, 3rd August 2010:
4th Screen Advertising, the leading premium mobile advertising agency
today announced that it is launching its business in the US, with Shazam,
the world’s leading mobile music discovery provider as its foundation
client. This launch extends the successful partnership that the two
companies have enjoyed in Europe and enables 4th Screen to offer US-based
clients innovative marketing campaigns around Shazam’s increasingly
popular music discovery service.
On Friday 8 October, a team from WIN will be participating
in the Reading Byte Night sponsored sleep-out in aid of the Action for
Children charity.
There are many reasons why children and young
people can find themselves vulnerable and without a safe, secure place to
live. Byte Night raises money to help Action for Children tackle the root
causes of youth homelessness.
19August 2010 –Sporting Challenges ( UK ), the providers of football half time entertainment Strike the Bar has selected mobile payment specialists paythru to handle its online payments for its prize draw, which gives supporters the opportunity to win a magnificent £100,000 by hitting the cross bar with a kick from the half-way line.
27th August
2010 - Kerching Mobile Casino is bringing more casino thrills to the
mobile with the launch of Table Games.
Table Games is a suite of
three games in one application, including 20+ Blackjack, Roulette and
Jacks or Better Video Poker.
Dates for your Diary!8th September - AIME GM - members
only If you would like further information on any of AIME's activities, initiatives or benefits of membership, please contact me at zoe@aimelink.org Kind Regards, Zoe Patterson |
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