October 2011 Round up
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Dear Members and Colleagues, Text voting returned to the nation’s TV screens with The X Factor this month, following extensive work by ITV and its technology partners. However much of the ground work to create a framework which enables the return of text voting across all broadcast channels, subject to compliance and formats, has been created through the collective input of members in the AIME Broadcast Forum, formed in 2007 – improving transparency, agreeing common best practice, and working with the regulator to amend key regulatory conditions. The key aspect of such collective member action has wider application for AIME’s members. By taking experiences and learning’s from one sector and applying them to the evolving ‘new media’ environment we can build a more sustainable market for members to grow their business. Where effective self-governance and best practice takes the lead, business can grow without the need for regulatory intervention, which often has the unfortunate effect of impeding market growth. In the meantime, the Interactive Broadcast Forum continues to plough on with a number of initiatives including the rolling out of voice short codes which could have a positive transformative effect for participation if we can make them happen. Understanding the growth opportunities, issues and challenges a converged new media environment throws up is the focus of AIME’s strategic Forward Look Group (FLG). Initial Group work undertaken includes the creation of a Payments Map, to support members’ understanding of the micropayment environment and the value across converged media platforms. This piece of work has now been issued to members and our thanks to Chris Newell, who remains bewildered after agreeing to undertake the work and FLG chairman Sally Weatherall. Please contact Zoe to become part of the group – your input would be much appreciated. We have also been busy flying the AIME flag at various conferences and events. At World Telemedia in October AIME highlighted the opportunities in the chat and psychic markets and our work underway to review the £30 call cap. In November AIME will be holding a panel session at access: Mobile Roadshow – 9th Nov; speaking at M-Days Europe 22nd November; and chairing a panel at Apps World – 29th Nov - showcasing the advantages and application of micropayments. We have agreed free entry for members at access: Mobile Roadshow, so please contact Bianca for more information. We are delighted to welcome Paysafecard as a new Sponsor member. Using the network of PayPoint top-up facilities found in many corner shops, Paysafecard has brought their experience from the largely cash based German market to lead the growth in payment solutions allowing cash to be effectively converted for digital payment. This is opening a fresh market of consumers who either don’t have a bank card, or prefer the security and anonymity of an account-less system. If you are looking for advice on entering new markets, obtaining the best advertising opportunities, or buying the latest technical kit at the best rates, then the New AIME Member Preferential Services resource (see section below), should be your first port of call. AIME has pooled together the services and offers of members able to support your business, negotiating members preferential terms on everything from legal services to numbering solutions, with further offers in the pipeline. We recently thanked David Sheridan, who stepped down from the Board in September, and I will also take this opportunity to introduce new Board members Rob Ellis, Telecom Express MD and Phil Davies, Open Market Commercial Director. I am sure their experience and input will help drive AIME forward. We have a strong and supportive board and long may this continue. We will have Christmas Networking Drinks in December (keep an eye open for date and venue) which will be an opportunity to catch up with the AIME Board but more importantly, network with all members old and new. With several new members joining this year, including Cellfish and Text 1-2-1 Chat this month, the Christmas drink will be a vibrant networking opportunity, so do put the date in your diary and full details will follow shortly. Yours Sincerely, Edward
Boddington |
This month's discussion topics:
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Showcase
AIME Publication: Forward Look Group Micropayment Analysis 2011
AIME’s Forward Look Group (FLG) was established to enhance our understanding of the important issues created by a converged media environment and to prioritise areas that represent opportunities for growth.
Longer term, the FLG aims to support the transition of our PRS membership as they explore new payment environments across multiple media platforms whilst facilitating Industry developments and partnerships.
There are common underlying themes that transcend converged media platforms:
AIME Micropayment Summary Report
AIME Micropayment Full Analysis
AIME Payment Market Map
RepresentationMeetings & Events
Please find below a brief summary of this months’ activity from AIME's current Forums and Initiatives. Any members who have an interest in any of these areas can receive further information (including meeting notes) or details of how to join the working group from zoe@aimelink.org. Or for more information about the benefits of joining AIME and becoming part of the AIME Forums please visit our website or contact our Membership Manager David Ashman, davidashman@aimelink.org AIME Forum: Forward Look
AIME Forum: Interactive Broadcast
AIME Forum: Mobile Betting & Gaming
AIME Forum: Interactive Services for Charities
AIME Forum: Participation TV - Chat & Psychic
Regulatory Updates
Industry
Consultations
Open
Consultations
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Information & Networking
- NEW Sponsor Member - paysafecard.com
- NEW members - Cellfish Media & Text121Chat
- Supported and attended Changing Advertising Summit
- Supported and presented on Telemedia Essentials Panel at World Telemedia - 14th Oct
- AIME GM networking - 20th Oct
- AIME PR: New AIME Charity Sector Research highlights opportunities around technology led fundraising and engagement
- Member Emails Included:
- AIME Research: M-Commerce Survey Request; Charity Survey Analysis
- AIME Meetings: AIME GM Agenda; IBF meeting date; AIME Charity meeting notes, AIME Survey Analysis & Gift Aid Guide; AIME Forward Look meeting notes & draft Micropayment Analysis
- AIME Consultation Updates: Ofcom Review of PRS - AIME Draft & Final Response; Ofcom NTS Review - invitation to attend presentation of London Economics Study
- AIME Training: PRS Foundation Course - Next Date Announced 14th Nov
- AIME Supporting Association (Member Discounts): Smart TV Europe & Free Smart TV Report; Changing Advertising Summit; Apps World; access:mobileRoadshowEurope
AIME Member Preferential ServicesNEW Member Resource Launched October 2011!!AIME has several member companies and consultants who offer support services to other AIME members at preferential rates, from regulatory and legal support, verification & auditing services, advertising, technology, through to more specialist consultants supporting Industry sectors, e.g the interactive broadcast & media sector. Members who require business support in any of these areas, please visit the AIME website for more details on the latest member money saving offers. Recruitment: this Resource extends to prime contacts within the Interactive Media Industry who may be available for short term contract work or full time employment. Contact the AIME Executive for information on potential candidates. |
Member News
High-street fashion retailer New Look, well-loved for accessible, on-trend dresses and seasonal products, launches a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.
Charities of all types and sizes rely on technology and data to raise awareness, fundraise, sell merchandise and keep fundraisers up to date with the latest activities of the charity and its work.
mBlox has announced its new vision and corporate identity, reflecting its overarching business mission to drive mobile consumer engagement.
Screenreach Interactive and Ocean Outdoor are facilitating insurance provider swiftcover.com’s debut interactive digital campaign with an interactive, motion controlled multiplayer driving game.
Dates for your Diary!1-2nd November - Smart TV Europe - AIME Supporting
Association, member discount If you would like further information on any of AIME's activities, initiatives or benefits of membership, please contact me at zoe@aimelink.org Kind Regards, Zoe Patterson |
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Sponsors
AIME - Leadership in Interactive Media & Micropayments
AIME | www.aimelink.org | @aimetweets | Tel: 44 (0) 1273 685
328 | 28 Foundry St, Brighton, BN1 4AT