August 2011 Round up
|
Dear Members and Colleagues, We start the last third of 2011 on a roll. The PP+ 12th Code and Registration Scheme comes into force today after months of planning, and I can't think of any other organisation which has had such an influential input to the new code, working with PP+. My thanks to all who have contributed. Your Board is cautiously optimistic with the new regulatory framework which is more outcomes based from a practical perspective, albeit supported by Guidance Notes and of course underpinned by the Registration Scheme. We've stressed to Members since the outset that the main implication arising from the new code is that responsibility will now predominantly lie at the point of sale (long lobbied for by AIME) but with apportioned responsibility up the value chain. How it is received will ultimately rest on how the New Code is applied and interpreted by the Tribunal, setting case precedent. As noted at the AIME GM our Regulatory Process Initiative has already achieved notable successes but creating a regulatory environment that supports industry growth takes a long time, and AIME will be required to remain on the front foot representing member issues to PP+, especially under the New Code. I'd like to thank the Executive team for all their hard work and efforts and also Vice-Chair Jeremy Flynn who has spent many hours on this! There are lots of other exciting things going on including the AIME Charity Event on September 15th which is almost sold out. So last chance to book asap! Also don't forget the AIME members' summer BBQ on the 8th September, sponsored by OpenMarket and Cellcast. I'll be updating Members with new board positions available in due course and also on progress with our working groups. Finally, I'd like to welcome new members Veoo
and Playboy TV. |
This month's discussion topics:
|
Showcase
Mobile Gambling: A Market Overview
For many industry commentators, 2011 will be seen
as the year in which mobile gambling finally comes of age. Having been
heralded as the ‘next big thing’ for more than 5 years now, results have
fallen way short of the bold projections to date, and the real growth of
this platform only began with the World Cup in 2010 where numbers
suggested up to a 400% increase in platform usage across key
operators.
The Past
The past failure of the mobile market to
deliver anything close to projected revenues was not just limited to the
reluctance of mobile operators to divert resource and effort away from the
Internet product range. The underlying reasons were technology, behaviour
and ancillary service related including
- Unsuitable devices with complex download processes
- Massive fragmentation of devices, screen sizes, operating systems which hindered development and imposed huge costs on developers
- Mobile internet was transaction not experience based and didn’t really take off on feature phones
- Mobile gambling services were “execution only” and operated solely as an ancilliary product to fixed internet account
- Mobile network infrastructures were simply not good enough to meet the requirements, and the MNOs were extremely reluctant to promote of show any involvement in gambling.
- Lack of customer confidence and trust in transacting on mobile
RepresentationMeetings & Events
Please find below a brief summary of this months’ activity from AIME's current Forums and Initiatives. Any members who have an interest in any of these areas can receive further information (including meeting notes) or details of how to join the working group from zoe@aimelink.org. Or for more information about the benefits of joining AIME and becoming part of the AIME Forums please visit our website or contact our Membership Manager David Ashman, davidashman@aimelink.org AIME Forum:
Regulatory Best
Practice
AIME Forum: Forward
Look
AIME Forum: Interactive Broadcast
AIME Forum: Mobile Betting & Gaming
AIME Forum: Interactive Services for Charities
AIME Forum: Mobile
Commerce: MCJIC
AIME Forum: Payforit
Regulatory Updates
Industry
Consultations
Open ConsultationsOfcom: Review of Premium Rate Services, an application of the
analytical framework
ComReg: Further Consultation on Code of Practice for Premium Rate Services Providers
Industry consultations & AIME
responses can be found on the AIME website |
Information & Networking
- NEW AIME members Veoo and Playboy TV
- AIME Brighton networking drinks - 3rd August
- Member Emails Included:
- AIME Invitation: Summer BBQ sponsored by OpenMarket & Cellcast
- AIME Research: 2011 M-Commerce Research - Complete the survey here
- AIME Consultation Update: Ofcom - Review of Premium Rate Services - an application of the analytical framework
- AIME Publication: Your One-stop Check List for Compliant PRS Advertising - Download Here
- AIME Roundtable: Ofcom Consultation - Regulatory Classification of Payforit
- AIME Events: Member Summer BBQ 8th Sept; K&N Charity Event 15th Sept (Member Discount)
AIME Consultant ResourceAIME has several member companies and consultants who offer support services to the industry at preferential rates, from regulatory and legal support, verification & auditing services, through to more specialist consultants supporting the interactive broadcast & media sector. If you require business support in these areas please contact the AIME Secretariat who will put you in touch with appropriate members to support your business needs or go online and visit member profiles in the AIME Ecosystem. Recruitment: this Resource extends to prime contacts within the Interactive Media Industry who may be available for short term contract work or full time employment. Contact AIME Secretariat for information on potential candidates. |
Member News
- Mobile Interactive Group
included in 2011 role call for 3i Private Business of the Year in the
National Business Awards
London 2nd August 2011: Mobile and digital technology business Mobile Interactive Group ( MIG ) today announced that it has been named as a finalist in the National Business Awards.
Over 150 of Britain’s most innovative and successful public and private sector businesses have been selected as part of the prestigious awards in partnership with Orange. Organisations shortlisted this year range from the well-known Debenhams, JD Wetherspoon, moneysupermarket.com, Harvey Nash and Stannah – through to the rising stars of Ovo Energy, Door-Stop, ShortList Media and HeartSine Technologies.
- Mobile Interactive Group
announces global partnership with Skype
09.08.11: Mobile and digital technology business Mobile Interactive Group ( MIG ) has today announced a partnership with Skype. The partnership will see MIG run the new Skype global mobile website which launched in May this year utilising MIG’s mobile platform, mVoy Publish. - More than £1 million in
SMS donations enabled by OpenMarket for Disaster Emergency Committee’s
East Africa Drought Appeal
London – August 4, 2011 – OpenMarket, a leading global mobile transaction hub, today announced that more than £1 million has been raised for the Disaster Emergency Committee’s ( DEC ) East Africa drought appeal through SMS donations alone via its mobile payments and campaign management platform. The fund has been boosted by a further £250,000 through a Gift Aid response mechanism to the SMS donations enabled by OpenMarket’s CMX2 platform. More than 60 percent of donors have responded to the request for Gift Aid details. - OpenMarket Research Finds
Consumers Eager To Engage With Brands Offering Mobile
Credits
OpenMarket whitepaper examines consumer attitudes to microtransactions and mobile crediting, finds untapped demand for both from the majority of UK consumers - Guardian Mobile renews exclusive contract with 4th Screen Advertising
- deal will
see 4th Screen continue to deliver rich media mobile advertising to The
Guardian’s mobile site and mobile apps in the UK
31 August 2011:
Premium mobile advertising agency, 4th Screen Advertising today announced
that it has renewed its exclusive contract with UK national, mobile and
online publisher, The Guardian, to deliver rich media mobile advertising
to its highly prized mobile inventory in the UK.
AIME K&N EventsAIME Empowering the Charitable Sector with
Interactive Technologies II
|
Dates for your Diary!8th September - AIME Summer BBQ, sponsored by
OpenMarket and Cellcast - members only If you would like further information on any of AIME's activities, initiatives or benefits of membership, please contact me at zoe@aimelink.org Kind Regards, Zoe Patterson |
Subscribe to receive all future AIME newsletters & information about our K&N events
Sponsors
AIME - Success in Interactive Media
AIME | www.aimelink.org | Tel: 44 (0) 1273 685 328 | 28 Foundry
St, Brighton, BN1 4AT