August 09 Round up
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Members & Colleagues, Welcome to the August edition of AIME's K&N News. Throughout the holiday season, the AIME Board and Executive have continued to be busy working on Industry policy matters on behalf of the membership. Please find a summary of the work we have conducted over the last month below. This month we are pleased to welcome new Executive members Qualcomm Members please note that the next GM is on Tuesday 22nd Sept, agenda and further details will be circulated shortly |
Chairman's Brief
Dear Members
Welcome back after the Summer holidays. I promise that my update will be shorter than last month when I outlined to members what your Trade Association has achieved over the past two years.
We start the run up to the end of the year with a significant set of issues and challenges and the next Members' meeting in September promises to have a full agenda. I would urge members to attend if possible.
In the last month, AIME has met with Ofcom regarding the consultation on bad debt and NTS recharges. I would urge that you read the notes from this meeting and make sure that you keep a close eye on developments and respond to the consultation if necessary as it has far reaching consequences.
AIME's responses to the Ofcom scope review and PPP 12th Code Discussion Paper have been submitted and we expect to debate the responses from Ofcom and PPP in due course.
I am also pleased that AIME has branched out into new membership areas such as 087.
The vice-chair attended the August ILP and fed back with encouraging comments on how engagement is happening between stakeholders. Key areas such as registration scheme are detailed in the newsletter.
Your board will be meeting shortly and we will be reviewing the progress on AIME's 3-year plan which will be presented to members when we feel it is in good shape. I am pleased to welcome Paul Lynch, Head of Operations, ITV Interactive onto the board, his broadcast experience and pragmatic approach to issues will be invaluable. We say farewell to Jeremy Stern of Promoveritas who has served your board with commitment and my thanks to him.
Also we welcome new members Qualcomm.
Edward
Boddington
AIME Chair
Showcase
Sponge enable mobile voting platform for Jury Team political party
“Politics for the mobile”
While some
individual politicians are making impressive forays into using the web and
social media platforms to mobilise their campaigns and reach different
audiences, it still seems that most of the parties are only just dipping
their toes in the water, compared to President Barak Obama’s election
campaign last year.
All the main parties increased their online
activity in the recent EU and local elections, in an effort to bring
people closer to the organisation with compelling and engaging content,
however, only one party The Jury Team, went further by providing a mobile
voting platform enabled by Sponge so that constituents could actually
select their MEP candidate.
The Jury Team is a non-partisan
political platform aimed at making it possible for independent candidates
from the general public to stand for public office. Launched by former
Conservative Deputy Chairman, Sir Paul Judge last March, this platform has
embraced online, social media and SMS as a way of promoting and engaging
the public in “Web 2.0 democracy”.
“The use of technology in
the Obama campaign gave us some ideas about opening up the election
process and we used social media to profile our candidates,” says Sir
Paul. “We held ‘hustings’ on our website, via Twitter and Facebook
to engage voters and then provided a mobile shortcode so that people could
select their preferred candidate by SMS.”
Sponge provided the
messaging infrastructure and managed connections and verification with all
five MNOs, ensuring that constituents in 11 UK regions could choose their
candidate via one vote, per SIM card. 15,000 constituents who used the
service were charged their standard network operator cost for sending
their vote in via SMS and received a Mobile Terminating message back in
return confirming the selection which was charged at 25 pence. From this
10 pence plus VAT covered agency and MNO charges, while the remaining 15
pence was used to fund future messages to the user reminding them to vote
on election day itself.
Phil Gault, Client Services Director for
Sponge, says although he had some concerns about getting involved in the
world of politics, it had been an interesting exercise which proved the
on-going participatory ability of the mobile platform.
“It was a
fascinating, but not a technically complex problem,” says Gault. “Getting
involved in a movement to throw up alternative ways of engaging people
appealed to us and allowed us to showcase how mobile is rising to the
challenge of integrating with all other communication channels within
politics.”
As politics in the UK reinvents itself, it would seem
that anything which boosts one-to-one dialogue with voters will become
increasingly important and Sir Paul is looking to repeat the project for
the UK General Election in 2010.
AIME continues to unify Interactive Media Service Providers to enable more ubiquitous methods of Mobile Interaction and using PRS in the mainstream and looks forward to highlighting more examples of how Industry is achieving this in the future. The initiatives being undertaken by AIME are all directed at making the delivery of PRS interaction subject to best practices, regulatory compliance and security.
RepresentationGeneralNew evidence released by PPP signals that measures adopted by industry and the regulator last year to tackle rising complaints has been successful. PPP quarterly report April-June 09:
Meetings
AIME Merchant Promoter Registration Scheme
Number Checker/Customer Care
Industry Liaison Panel
Interactive Broadcast Forum
087
Payforit
Industry ConsultationsOfcom PRS Scope Review
PhonepayPlus 12th Code of Practice Discussion Paper
Ofcom Broadcasting Code Review
Ofcom Wholesale charges for Number Translation Services and Premium Rate Services
Industry consultations & AIME responses can be found in the members' area of the AIME website |
Information
- 42 news articles on AIME website in Aug 09
- 7 member email alerts sent out
including:
- AIME Response to PPP 12th Code Discussion Paper
- Invitation to join working group for Ofcom Consultation PRS Bad Debt Surcharge
- Update on AIME's position on Ofocm PRS Bad Debt consultation & meeting with Ofcom
- Member Discount for 4G World 2009
Member News
- Orange Partner With Mobile Interactive
Technology to Power Orange Bright Top Ups
Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) is powering Orange UK's Bright Top Ups an instant win programme for the Pay As You Go market...
-
Walkers DO US A FLAVOUR Double Win at Gramia Awards
Walkers and cross platform digital agency, Digital Jigsaw have secured two winning positions for the Walkers 'Do us a Flavour, Win a Packet' campaign for Best Online Campaign and Best Integrated Campaign at this year's Gramia Awards...
- UK mobile content providers profit from
booming US market, says Bango
Bango says that the lure of the growing US mobile market is proving to be rewarding for many of the UK's leading mobile content brands...
- Ronald McDonald House Uses Mobile Campaign
Powered by Telescope To Drive Charity Donation
The Ronald McDonald House Charities® is raising money to build the largest Ronald McDonald House® in the world with the help of mobile pioneer Telescope Inc., to integrate an SMS campaign allowing event guests to donate to the charitable cause via text messaging...
Dates for your diary!4th September -
Deadline for Ofcom Broadcasting Code Review If you would like further information on any of AIME's activities, inititiatives or benefits of membership please contact me on zoe@aimelink.org. Kind Regards, |
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