March 2012 Round up
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Dear Colleagues, It is a great pleasure to update you as the Chairman of a fresh AIME Board as we unveil an ambitious set of objectives for the forthcoming year. Your Trade Association has made significant progress in re-positioning over the past 12 months and I am delighted with the progress. I keep saying it, but if we work together as an industry we will do so much better than being fragmented. We welcome two new board members to strengthen an already strong board which is committed, able and effective. I was delighted with the turnout for the GM last week and thanks to those who gave up their time. We heard an interesting presentation from Patrick Guthrie and David Oatway of PhonepaPlus on the state of the market and there was some good feedback and interaction from members. A comparison of recent PhonepayPlus industry research with data held on previous years has highlighted two key points; micropayment use outside of PRS is growing and within the PRS sector consumers are happy to engage with content that interests them, with growth in the areas of virtual gifts (135%), non phone content (231%) and charity donations (810%). Key to market growth is attracting a greater number of merchants to the association. AIME has reviewed its fee structure with this goal in mind; opening up access to forums to the Associate level and implementing revenue banding to put AIME membership within the grasp of smaller companies. This fresh blood will help invigorate the market and improve networking opportunities amongst members. I am pleased that the majority of members are supportive of the new levels. AIME has now restructured operationally around the Future Media Group. Research led, the FMG will drive forward the micropayment market through industry data, whitepapers and guidance, drilling down into the trends that underpin the growth areas. We have also now launched a new group to engage with the Apps Developer community. The group will have its next meeting on the 19th April, with a presentation from new members MACH, who I am pleased to welcome to the association. Finally, we launched our new AIME blog last week, The Exchange, and I am hoping to see lots of interaction and input on this. I would like to take this opportunity of wishing you all a Happy Easter break and to thank you all for your continued support. Yours faithfully, Edward
Boddington |
This month's discussion topics:
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Showcase
Payforit 4 - coming to a payment screen near you
Within AIME we all know that Payforit is gaining
more and more traction as a mobile payments service. It is already being
used by a wide variety of companies, from rail operators selling on-board
wifi, to online banks taking their initial deposit by mobile, and is
growing as a method of payment.
However, the Payforit community,
and in particular the AIME Payforit Working Group, has not been resting on
its laurels when it comes to the product. As part of the on-going
improvements and development of the service, Payforit Version 4 will be
launching on May 15th.
The changes are all designed to improve
retailer and consumer take up of Payforit – further increasing Payforit
revenues – but they are also part of the growing and maturing of the
service. While some of the changes will be mandatory in due course, the
overall ethos is one of creating a framework, the new version of Payforit,
Payforit 4, is designed to be a handbook rather than a
rulebook.
Payforit 4 has moved things on significantly, especially
in terms of user experience, and it allows you to develop and adapt it to
suit the needs of your customers. Here are some of the aspects of Payforit
4 that we are most excited about.
RepresentationMeetings & Events
Please find below a brief summary of this months’ activity from AIME's current Forums and Initiatives. Any members who have an interest in any of these areas can receive further information (including meeting notes) or details of how to join the working group from zoe@aimelink.org. Or for more information about the benefits of joining AIME and becoming part of the AIME Forums please visit our website or contact our Membership Manager David Ashman, davidashman@aimelink.org AIME Forum: In-App Billing
AIME Forum: Payforit
AIME Forum: Interactive Broadcast
AIME Forum: Voice ServicesHigher Rate PRS
Participation TV - £30 Spend Cap Review
Regulatory Updates
Industry consultations & AIME
responses can be found on the AIME website |
Information & Networking
- NEW AIME member welcomed: Mach
- Member Networking - AGM 29th March
- AIME representation at the PhonepayPlus Forum - 22nd March
- Industry Events:
- Supporting Association at: FT Digital Media Conference, IP&TV World Forum, Changing Media Summit, Social Media World Forum
- Member Emails:
- AIME Publications: SNR Denton & AIME Overview on PhonepayPlus Apps-Based Payments Guidance; Final Draft Best Practice Guide for PTV Services using Social Media
- AIME Survey: Future needs of Higher Rate PRS
- AIME Vote: Executive Board Elections 2012
- AIME K&N Training: New Course - PRS in a World of New Alternative Micropayment Solutions
- AIME AGM & Networking Invite
- AIME Meeting Notes: In-App Billing working group,
- AIME Supporting Association - Member Discounts: Social Media World Forum, CDN World Forum
AIME Member Preferential ServicesAIME has several member companies and consultants who offer support services to other AIME members at preferential rates, from regulatory and legal support, verification & auditing services, advertising, technology, through to more specialist consultants supporting Industry sectors, e.g. the interactive broadcast & media sector. Members who require business support in any of these areas, please visit the AIME website for more details on the latest member money saving offers. Recruitment: this Resource extends to prime contacts within the Interactive Media Industry who may be available for short term contract work or full time employment. Contact the AIME Executive for information on potential candidates. NEW Offers!GGTC:
Enarpee Services:
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Member News
Oxygen8, a global provider of integrated mobile solutions, today announces its financial results for 2011, a year which has seen high performance from the Oxygen8 Group as a whole.
Mobile Interactive Group ( MIG ), a Velti ( NASDAQ: VELT ) Company, today announced a global partnership with zeebox, a pioneering company that is revolutionising the way viewers interact with TV on the second screen.
Dates for your Diary!
If you would like further information on any of AIME's activities, initiatives or benefits of membership, please contact me at zoe@aimelink.org Kind Regards, Zoe Patterson |
AIME | www.aimelink.org | @aimetweets | www.facebook.com/aimelink
Tel: 44 (0) 1273 685 328 | 28 Foundry St, Brighton, BN1 4AT