Million 2-1 launches guide to the Gambling Act
Million 2-1 one of the UK’s leading interactive competition, lottery and games company, has launched its free guide to the new regulatory framework covered under the directives and legislation laid out in the new Gambling Act (effective September 1, 2007).
Entitled GA 2005, Compliance and Opportunities, the seven point guide offers media companies, service providers and brands practical information on how the Act affects the premium rate service industry and gives pointers on how to develop new, more profitable, game and quiz formats that have compliance at the core.
The guide is broken down in to seven core areas:
- The opening up of lotteries to the premium rate service industry
- Games of skill - how are they defined?
- Price points (25p entry is no longer an option)
- Free entry routes
- Advertising and how to benefit from the relaxation of the rules
- Off-shore gambling companies and the white list
- How the Gambling Commission intends to enforce the new regulations and the power of prosecution
To download the guide for free go to: www.million21.com/ga2005complianceandopportunities/
Scott Davies, MD of Million 2-1 said: "The premium rate sector has had its fair share of scandals in recent months and its no surprise that the spotlight of regulation has turned upon the industry."
"The Gambling Act will have far reaching implications for service providers, broadcasters and media companies, especially those that wish to use premium rate quizzes, competitions and lotteries to deliver much needed revenues. We believe that the Act presents a great opportunity for all industry sectors that are touched by the new legislation, providing that they act in a compliant, transparent and responsible manner." |