Vision
To be the recognised trade association for the Interactive Media and Entertainment Industry.
Mission
We will uphold our code of ethics and create an environment of consumer trust and confidence in which our members’ business can grow. We will facilitate communication and engagement throughout the value chain to ensure a coordinated Industry approach to excellence in Interactive services.
Our Core Aims
Philosophy
Promote an environment where fully informed consumers enjoy the freedom of choice.
Products & Services
Support best practice by members and encourage innovation and investment.
Consumers
Promote professional and fair business practice between members and towards customers to facilitate a responsible, co-operative and professional culture within our industry.
Regulatory & Compliance
Encourage a proportionate, fair and accountable self-regulatory environment.
Stakeholders
Promote a professional image and awareness of the Industry to all stakeholders.
Membership
Provide value for money benefits to members.
Communication
Promote effective communications and engagement throughout the value chain to achieve an environment within which members’ businesses can flourish. |