Interactive Broadcast Forum

Building trust and confidence with consumers is key to running successful interactive broadcast services. This AIME forum, first established in November 2007 to address price transparency, continues to meet on a regular basis with the objective of growing the interactive broadcast market in a responsible manner.

Members of the forum include broadcasters, programme makers, mobile and fixed network operators and technical facilitators as well as Ofcom and PhonepayPlus.

Forum Chair

• Edward Boddington, CEO, Harvest Media & AIME Chairman

Forum Established

• November 2007

Achievements

• SMS Return (AIME Regulatory changes, market research, NOC visits etc)

• Price Transparency
  - Continued pressure to ensure operators meet regulatory obligation
  - Consumer Focus Report: Strictly Unclear – AIME input + improvements to Callcosts
  (PPP survey shows price transparency improved from 38% in 2009 – 60% in 2011
  - PR Policy for Adverse Price Transparency Press 

• VSC
  - Business Case produced & research into MVNO access
  - AIME Regulatory Disclaimer proposal agreed by Ofcom and PPP

• AIME PTV Best Practice for Social Media Promotions
  - Ensuring compliance (connected/unconnected; children’s services)

• Research
  - consumer engagement trends (Orange)
  - use of social media (MIG)

• IBF Meeting Speakers
  - Pp+, Social Media Factory, MIG, Orange, Monterosa
  

• Consultation: Future Regulation of Gambling in NI

Current Agenda Items

• Price Transparency

  • Ofcom NGCS Consultation Input 
  • Yahoo Media Group use (Datafill & Pricing)
  • Callcosts website use
• VSC
• Outpayments
• Increase PR & drive uptake – price transparency
• PTV Best Practice Guide (setting common standards)
• Survey to update current sections (process, refunds, latency, event validation)
• develop pull outs for each interactive tech (+social media, in-app)
• education/marketing tool to broadcasters/production
• HRPRS
• AIME Higher Rate PRS business case & Ofcom consultation 
• Resource centre
  • Interaction trends, case studies, conversion (eg Velti, Five, Orange, EE)

Next Meeting Date

9th May 2013

AIME members can view forum & working group meeting notes here

Contact

AIME Executive Contact Toby Padgham. Please contact toby@aimelink.org for more details about our Interactive Broadcast Forum