Interactive Broadcast Forum

Building trust and confidence with consumers is key to running successful interactive broadcast services. This AIME forum, first established in November 2007 to address price transparency, continues to meet on a regular basis with the objective of growing the interactive broadcast market in a responsible manner.

Members of the forum include broadcasters, programme makers, mobile and fixed network operators and technical facilitators as well as Ofcom and PhonepayPlus.

Forum Chair

• Edward Boddington, CEO, Harvest Media & AIME Chairman

Forum Established

• November 2007

Achievements

• Communication up and down the Interactive Broadcast value chain
• Industry being proactive to avert further regulation
• Regulator support
• Broadcasters willing to consider a maximum call tariff statement
• Mobile Operators improving the accessibility of their tariff information to customers
• Working group set up to consider Mobile Voice Short codes and the re-introduction of SMS voting in Broadcast
• Best Practice Guidelines for PTV Services using Mobile Technology issued
• Media Notifications Group set up to improve communication for interactive TV programmes
• Launch of Callcosts.co.uk, providing added transparency for consumers
• Ammendments to PhonepayPlus Particpation TV Prior Permission Approval rules achieved, aiding the reintroduction of SMS voting to our screens in Oct 2011 following a 4 year hiatus
• Production of Business case for Voice Short Code use in Interactive Broadcast

Current Agenda Items

• Tariff Transparency for consumers
• SMS Voting
• Voice Short Codes in Broadcast
• Refund Processes
• Scenario Planning
• Audits/Verification Processes
• Social Media Convergence

Meeting Dates

• Next Meeting - 10th November 2011
• 13th May 2011
• 25th Mar 2011 Voice Short Code Working Group
• 25th Jan 2011 Voice Short Code Working Group
• 4th Nov 2010
• 28th Apr 2010
• 7th Oct 2009
• 24th July 2009
• 27th Feb 2009
• 4th Nov 2008
• 3rd Sept 2008
• 11th July 2008 SMS/Voice Short Code Working Group
• 24th June 2008
• 20th May 2008
• 21st Apr 2008
• 17th Mar 2008
• 25th Feb 2008
• 24th Jan 2008
• 11th Dec 2007
• 28th Nov 2007
• 13th Nov 2007

AIME members can view forum & working group meeting notes here

Contact

AIME Executive Contact Toby Padgham. Please contact toby@aimelink.org for more details about our Interactive Broadcast Forum