LBi & AIME Joint Initiative - Opportunity for Charities
An Opportunity to have your vision for growth and the challenges you face as a charity brainstormed and supported by the creative solutions and planning talent of the leading global marketing & technology agency LBi.
- great minds from LBi’s global team will workshop innovative ideas to solve your unique business problems
- LBi is asking charitable organisations to describe their vision of where they want to be in five years’ time and the challenges they face to get there
- 3 charities answers will be chosen to use as the basis of a series of workshops with the aim of delivering implementable ideas and tools that could help you get a step closer to realising your ambition.
- this opportunity is run in partnership with AIME (a not for profit) trade orgaisation for the interactive media industry & the forthcoming event ‘Empowering Charities with Interactive Technoloies II’
Background:
LBi, the global marketing and technology agency, is getting together in August with10 of its top clients to workshop innovative ideas to solve unique business problems. Rather than focus on their own needs as global companies, they want to spend their time focusing on how their expertise could be used to solve worthwhile causes and as such they are inviting small, medium and large sized charities to describe their challenges for a chance to be the focus of the workshops during the event.
What they need:
LBi is asking charitable organisations to describe their vision for where they want to be in five years’ time and the challenges they face to get there. Three charities’ answers will be chosen to use as the basis of a series of workshops with the aim of actually delivering implementable ideas or tools that could help them get a step closer to realising their ambition.
What you need to do to enter:
In no more than 500 words, we are looking for you to describe your vision of where you want to be in five years’ time and therefore what things you are currently thinking about to help you get there.
An example might be as follows (please note this is an entirely fictitious example):
In 5 years’ time we want to have a fresh water pump in 1000 villages in Africa, delivering a clean supply of water to 2m people. In order to achieve this we need to increase donations from the general public, competing with bigger, better known charities that advertise on TV, attract key sponsors (corporate companies who have budget to donate on a regular basis) and then work with a number of key partners and organisations to leverage practical support and coordinate the installation of the systems. We would love to document this journey and have collateral to showcase the results back to the people who donated and supported the cause.
The reason our goal would be so fantastic to achieve is that it will reduce disease and therefore reliance on medication and enable the villagers to have a water supply to grow their own crops. We also know from previous experience that when we show the results of what we’ve achieved it encourages greater donations so being able to track and show the progress will be a priority for us.
The information required below is to ensure all entries can be considered, followed up on and dealt with appropriately to the size of charity.
Additional information required:
- please provide us with the name of your charity
- charity number
- the author of the entries & role within the organisation
- contact details
- name of Chairman or CEO
- size of charity by annual revenue; number of full time staff & volunteer staff
- marketing & communications budget
What’s in it for LBi.
There’s no commercial benefit for them. They are using the course as a training ground to facilitate better blending between skills within the organisation and to develop a more creative way of working with their clients. If the successful charities do receive useful implementable ideas to help deliver their ambition all they ask is that they can use them as case studies and for PR purposes in the future.
What’s the deadline?
To become part of this initiative please send your entries to AIME by Thursday, 30th June.
Any questions you have and entries should be forwarded to Bianca Saccu bianca@aimelink.org
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