Achievements

We have been successfully representing members' interests since 1995. In this time the industry has developed from a basic value add telecoms environment to a fully interactive media and entertainment rich industry. Our achievements map the developing nature of our organisation and a few of the significant achievements are highlighted below.

2010   Proposals to change regulations to aid the reintroduction of SMS voting accepted by PhonepayPlus and amendments to Participation TV Prior Permission approval rules published

• 2010    Successfully lobbied Ofcom to reconsider ASA advertising restrictions which threatened to close popular Psychic Entertainment Services

• 2010    Regulatory Best Practice working group meeting regularly with PhonepayPlus on regulatory process and range of AIME Best Practice guides expanded
  

  2010   Lobbied for changes to PhonepayPlus Virtual Chat Help Note issued Dec 2009 and achieved significant amendments with new Help Note published Feb 2010

• 2010    Successfully lobbied PhonepayPlus for a consultation on regulatory changes to permit Multi-Party Chat re-introduction

2009    Proposal for Merchant Promoter Registration & Central Industry Database agreed by Ofcom. To be implemented under PhonepayPlus 12th Code of Practice

• 2009    Best Practice Code for Mobile Terminating Providers introduced

• 2009    Callcosts.co.uk launched (price transparency website)
  

  2009    Yahoo Media Notifications Group (Tariff transparency & data fill checker)

• 2008    Mobile Marketing – agreement with Information Commissioner Office (ICO) for soft-opt in consistency on mobile

• 2008    Business Case for Higher Rate Premium Tariffs submitted and accepted by Ofcom

• 2008    Best Practice Guidelines for Participation TV services using Mobile shortcode text and voice services introduced

• 2008    Interactive Broadcast Services (IBS) Guide introduced

• 2008    Billing - Payforit Working Group, conducts cross Industry survey, and results feed Payforit V.2

• 2007/8 Successfully lobbied for improved regulatory accountability and direction – see Ofcom Framework

• 2007    Interactive Broadcast Forum established – focused on growing interactive broadcast services

• 2006    Customer Care Charter introduced

• 2005    Co-ordinate the implementation of mobile access control and age verification

• 2005    Core principles of regulation adopted by European regulators