Achievements
We have been successfully representing members' interests since 1995. In this time the industry has developed from a basic value add telecoms environment to a fully interactive media and entertainment rich industry. Our achievements map the developing nature of our organisation and a few of the significant achievements are highlighted below.
2009 Proposal for Merchant Promoter Registration & Central Industry Database agreed by Ofcom. To be implemented under PhonepayPlus 12th Code of Practice
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2009 Best Practice Code for Mobile Terminating Providers introduced
- 2009 Callcosts.co.uk launched (price transparency website)
2009 Yahoo Media Notifications Group (Tariff transparency & data fill checker)
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2008 Mobile Marketing – agreement with Information Commissioner Office (ICO) for soft-opt in consistency on mobile
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2008 Business Case for Higher Rate Premium Tariffs submitted and accepted by Ofcom
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2008 Best Practice Guidelines for Participation TV services using Mobile shortcode text and voice services introduced
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2008 Interactive Broadcast Services (IBS) Guide introduced
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2008 Billing - Payforit Working Group, conducts cross Industry survey, and results feed Payforit V.2
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2007/8 Successfully lobbied for improved regulatory accountability and direction – see Ofcom Framework
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2007 Interactive Broadcast Forum established – focused on growing interactive broadcast services
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2006 Customer Care Charter introduced
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2005 Co-ordinate the implementation of mobile access control and age verification
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2005 Core principles of regulation adopted by European regulators

