Success in Interactive Media
aime - Association for Interactive Media & Entertainment
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Regulatory Information

If you are new to or an existing player in the UK Interactive Media & Entertainment services Industry there are several regulatory bodies and regulations you need to be aware of. Below you will find links to the relevant bodies and codes.

UK regulatory bodies and codes

Ofcom www.ofcom.org.uk

PhonepayPlus www.phonepayplus.org.uk

The Gambling Commission www.gamblingcommission.gov.uk

The Advertising Standards Authority (ASA) www.asa.org.uk

The Committee of Advertising Practice www.cap.org.uk

Mobile Codes & Guidelines

Payforit - Trusted Mobile Payment Framework - www.payforit.org

UK MNO Short Codes Code of Practice - www.short-codes.com

IMCB Guide and Classification Framework

Code of practice for the self-regulation of new forms of content on mobiles

Other Codes

The Consumer Protection from Unfair Trading Regulations 2008

Privacy and Electronic Communications Regulations (PECR) Directive 2003

ICO Guidance on PECR

ICO Data Protection & Privacy Notices Code of Practice

Regulatory Guidelines

ICO Data Protection & Privacy Notices 2009 Guidelines

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