AIME was founded as a trade body for the global interactive media industry and anyone with a stake in the digital, online and mobile interactive world. Interactive media, accessed via fixed-line Telephony, the Internet, interactive TV or Mobile communications is at the heart of AIME. Its members are always at the forefront of innovation - nurturing and encouraging creative and commercial development in the interactive media world.
AIME promotes excellence in the world of Interactive Media and Entertainment. The purpose of AIME is to create an environment of consumer confidence and trust within which our Members’ commerce can flourish within a framework of a strong Members’ code of ethics.
Through setting industry standards and best practices, AIME can build solid and lasting relationships with industry-recognised standards bodies and associations and help members meet regulatory and legal governance requirements.