Micropayments in Online and Mobile Gaming
In-game purchases have redefined the way that consumers engage with games content. Freemium models are now common place drawing in a wider user demographic, whilst tablet and Mobile devices have presented new challenges for content discovery and billing on the move.
Venue: UKIE HQ, Wardour Street, London
Date and Time: 24th January 2013
Cost and terms of application: FOR MERCHANT MEMBERS ONLY, at no cost to attend.
With increasing online access and a fast developing suite of micropayments the K&N will consider how consumers find and engage with games content and the different monetisation strategies available for Games Developers and Publishers.
The event will build upon AIME’s micropayment research and explore potential models for monetisation of the online games sector, including the balance between payout rates, checkout friction/conversion and consumer behaviour across different platforms. The session will also include a discussion with Publishers and Developers in the gaming sector, exploring the different business models of upfront purchase, ad-funded and freemium models for in-game purchases.The event will provide delegates with the tools to better monetise their inventory by understanding and targeting often overlooked demographics such as the unbanked and impulse shoppers, whilst tackling market barriers such as security perceptions.
Previous K&N Seminar attendees include:
ITV • BBC • Yahoo! • IMI • Buongiorno • MIG • Ogilvy • AKQA • BSkyB • MTV • BT Agilemedia • Netsize • Cable & Wireless • Dialogue • UTV • Osborne Clarke • Million 2-1 • Telecom Express • Vodafone • Orange • O2 • 3 • T Mobile • Virgin • Reuters • Verisign • Mblox • Bango • Carphone Warehouse • OpenMarket • Kcom • PhonepayPlus • Oxygen8 • Deloitte • Lewis Silkin • The Gambling Commission • Aljazeera Network • Shelter • Analysys Mason • Fox Mobile Distribution • PlayUp Interactive • Materna Communications • mkodo • twistbox • AEI • Blyk • M&C Saatchi • TigerSpike • Comic Relief • Nixon McInnes • Pocket App • txtNation • Screen Reach • Paythru • Magic Bus UK • Devon Air Ambulance • NSPCC • UNICEF • CAF • CAFOD • Save the Children • Water Aid • Macmillan • Marie Curie • Charities Trust • Salvation Army • Connect Assist • HFT • Alzheimer’s Society • CTT • Barnardo’s • Cause 2 Connect • Shelter • Kids Company • Norwood • JustGiving • British Red Cross • League Against Cruel Sports • Citizen’s Advice • BBC Wildlife Fund • PETA • WSPA • Comic Relief • Plan International • Oxfam • Global Charities • ECC • Foundation for Social Improvement • LifeLine • Incentivated • Rogavi • Cork & Leather • Small Charities Coalition • Knowledge Peers • IAB • WWF • Bates Wells & Braithwaite • Givey • OpenFundraising • CardSave Online • Retail Trust • Froglife • The Ark Trust • Parkinson's • Oxfam • Bone Cancer Research • Act4Africa • United 4 Change • ChildAid • Toybox
“All conferences require a time investment, but it’s one that I’m happy to make for AIME. I met some very interesting industry figures as well as a number of useful business contacts at the Mobile Marketing seminar in October, making the conference well worth the time and effort.” Mark Gibson, Mkodo
“As a regular attendee, as well as a participant and sponsor, IMI has found AIME’s Knowledge & Networking seminars highly valuable from both a marketing and business networking perspective. The seminar topics and discussion agenda, led by Andrew Darling, are always well researched, informed and expertly managed by the AIME team. An excellent resource for the industry!” Emma Marlow, IMI Mobile
“AIME Knowledge & Networking seminars are a good place to hear about industry developments as well as providing an opportunity to network and meet industry players who are making the market.” Paul Whiteing, PhonepayPlus
“An informative & visionary event that really made me feel excited as a delegate - lots of ideas I now want to put into practice. Loved the twitter feed!” Sam Taylor, Froglife