Empowering the Charitable Sector with Interactive Technologies II

Opening Comments

Edward Boddington, Chairman, AIME
Leigh Smyth, Managing Director, Raceonline2012

Keynote Address

Why UNICEF sees mobile as a critical facet of its future expansion:
The decision, strategy and successes of UNICEF’s decision to fully embrace the mobile platform

• How the mobile platform has been used in collaboration with a TV campaign to raise awareness and engage with a new plethora of donors
• The UNICEF Regular Giving Programme – understanding its success in relation to regular engagement and the empowering of donors
• CASE STUDY: Brand development and response metrics from the latest mobile advertising campaign

Michael Newsome, Director of Individual Giving, UNICEF

Tim Longfoot, Managing Director, Open Fundraising

Presentation

Driving the growth of your charity through utilising interactive technologies:
How to leverage multiple digital channels to engage a wider public and drive awareness

• Realising the opportunity that interactive technology can bring regardless of the size of your charity
• The practical benefits and rewards of integrating digital channels into your overall communications strategy
• Selecting the right technology partner - a key factor to success

Richard Dutton, Head of Commercial, Charities Trust
Angela Morris, Marketing and Commercial Manager, Jamie Oliver Foundation

Presentation

Evaluating the performance of interactive technologies during Comic Relief 2011:
Combining interactivity with strong user-experience and creative vision to boost consumer engagement

• An overview of how Comic Relief utilised interactive technology in 2011
• How the 2011 appeal is influencing current engagement and future appeals strategy

Marcus East, CIO, Comic Relief

Presentation

Getting social media into the heart of your charity:
Assessing how social media can be successfully integrated in to your communications strategy

• From laying the foundations to fully integrating social media into online and offline marketing communications
• Building all round capability, empowering individuals to ‘be social’ and mitigating risk
• Preparing for and managing challenging PR situations through social media

Max St John, Lead consultant, Non-profit and Public Sector, NixonMcInnes
Adrian Cockle, Head of Online, WWF UK

Panel Discussion:
New Platforms, Partnerships and Technologies – How is the future of donor engagement taking shape

• How to leverage creative technology to build closer relationships with donors?

• Using social media and other platforms to boost engagement with your cause and drive donations with cross-platform integration

• How can developments in mobile web technologies assist engaging consumers on the move and on many devices?

• What are the key take home points for small and medium sized charities?

Michael Newsome, Director of Fundraising, UNICEF
Linda Minnis, CEO, Charities Trust
Angela Morris, Marketing and Commercial Manager, Jamie Oliver Foundation
Max St. John, NFP Specialist, Nixon McInnes

CHAIR: Andrew Jackson, Director, Cork and Leather

Presentation

How an opt-in mechanism has opened up a new revenue stream from mobile payments:
Progress Report: East Africa Crisis Appeal

• How to maximise Gift Aid opt in using mobile response mechanisms
• Driving higher donations by integrating mobile payments into online offerings
• Driving awareness of SMS donation channels: publicising keywords and short codes online and offline
• How the best practices and lessons learned from the appeal are contributing to the next stage of evolution for time sensitive campaigns
• CASE STUDY: Disasters Emergency Committee’s East Africa Crisis Appeal

Oisin Lunny, Senior Market Development Manager, OpenMarket

Case Study

Donations at the speed of text:
The creation and initial performance of JustTextGiving

• Why we created JustTextGiving
• Progress report: the impact of JustTextGiving to date
• Making text donations work for your charity, regardless of its size or nature

Elizabeth Kessick, Head of Insight, JustGiving

Case Study

Harnessing the power of Facebook to create a unique Text-to-Donate campaign:
The next stage of evolution for text donations

• Project overview - brief, mechanics and practical realities
• The results - how this project achieved more than a fundraising total
• Signifying the next stage of Text Donation evolution and its scalability

Paul Swaddle, CEO and Founder, Pocket App

Panel Discussion

Managing Donor Payment Channels: Online, mobile, fixed and IVR

• How to accept mobile payments. Providing mobile payment facilities across online offerings
• What can a mobile application deliver for your charitable organisation?
• Key considerations around mobile:design, device, search and discovery
• What have Apps achieved in comparison to other interactive technologies?

• Which payment channels have the best response mechanism and success rate for Gift Aid opt in?

• What are the key developments in IVR and online payments channels in the charity sector?

Oisin Lunny, Senior Market Development Manager, OpenMarket
Elizabeth Keswick, Head of Insight, JustGiving
David Erasmus, Founder, Givey

Andy Burnett, Head of Operations - Interactive and ITL, ITV

CHAIR: Paul Skeldon, Freelance Journalist & Author

Opening Comments

Andrew Darling, Director of Marketing and Communications, OpenMarket

Case Study

Moving your charity into the digital world: A step by step process
A practical account of how the Retail Trust’s helpline went from analogue to digital, and why it may be applicable for small or medium sized charities

• How to improve user engagement by providing multi-channel and digital solutions alongside existing services
• Best practice take away: scaling up your operations, whilst keeping your costs at the same (or a lower) level
• Helpline CASE STUDY: How this has enabled Retail Trust to deliver support to more people

Patrick Nash, Chief Executive, Connect Assist
Rob Mansell, Finance Director, Retail Trust

Presentation

Best practices and compliance with data protection and privacy for digital fundraising campaigns – Whose Data is it Anyway?

• What is the online profile of your donorbase?

• Where does your donor data reside?

• How do you protect your data and what are the chief compliance issues?

• How cyber insurance can protect you

• What can you do if there’s a breach in your data?

Iain Ainslie, IT Underwriter, ACE Europe

Session Sponsor:

Panel Discussion

Regulation, Regulation, Regulation - What are the key regulatory and legal compliance issues charities need to be aware of when executing and managing digital campaigns?

• PCI-DSS compliance when accepting credit card donations via phone and online

• What are the legal liabilities and issues relating to online websites, mobile comminucations, chat rooms, digital images and security for charities?

• Donor and database management - how do you protect data and your reputation?

• Where does liability start and end for a charity when it comes to interactive digital campaigns and how do you monitor for fraudulent use?

• Professional fundraising legislation and advice

• Data protection

Paul Whiteing, CEO, PhonepayPlus

Erica Crump, Solicitor, Bates Wells & Braithwaite

Damian Collins, MP. Member of Culture, Media, Sport and the Olympics Committee

Rupert Lowery, CEO, Cardsave Online

Iain Ainslie, IT Underwriter, ACE Europe

Chaired by: Jeremy Flynn, Vice Chair, AIME

Panel Discussion

A Brave New World? Fundraising and Donor Engagement in the (near) Future

• Technology will bring donors and beneficiaries together in the future. And Integrated social media tools will also increasingly enable relationships to be developed between like-minded donors – what are the implications for your charity?
• Technology will enable a charity to truly understand what a donor thinks…or tweets! Charity supporters can engage with each other via Facebook and Twitter – without the charity’s involvement. How will this impact your organisation?
• How will you measure this and reflect the information in your CRM systems alongside other data captured by traditional means?

Patrick Nash, Chief Executive, Connect Assist
Marcus East, CIO, Comic Relief
Max St John, Lead Consultant, Non-profit and Public Sector, NixonMcInnes

Jason Cross, Marketing Director, Incentivated

Chaired By: Andrew Darling, Director of Marketing and Communications, OpenMarket

Audience Q&A

Special Address
Hyper Island – results from a unique collaborative project between LBi, AIME and some of the world’s leading marketing & technology minds

In September LBi is taking some of the world's biggest advertisers - Coca–Cola, Johnson & Johnson, Sony Ericsson - to a tiny Swedish island to take part in an intensive bootcamp aimed at helping them understand and harness the elaborate digital landscape.  The initiative will see renowned digital training academy Hyper Island put the world's best marketing talent through their paces using techniques borrowed from the Swedish Military.

Working together in teams in a former military prison on the garrison island of Karlskrona, participants will apply the principles of LBi’s ‘blended’ way of working to help solve the business problems put forward by three UK charities. The world's biggest brands are fundamentally re-engineering their organisations and rethinking their approach to marketing.  They need to do this to stay relevant to their customers in the twenty-first century. It's not just about embracing the latest digital technologies to jazz up ad campaigns, it's about a major shift in corporate DNA to create an environment that fosters the kind of creativity, innovation and collaboration that is capable of engaging modern consumers.

The results promise to be revolutionary!

• What can charities learn from this step change? 
• How will a deeper engagement with consumers that pulls on creative and digital innovation generate loyalty and donation?
• Gareth Jones will give an overview of Hyper Island, blending and what results the selected charities can expect to see.
• Rosalie Kurton will announce the three lucky charities that will have their business problems answered. She will then explain the processes by which the charities were selected, before giving tips on how to write a good agency brief.

Gareth Jones, Brand Engagement Director, LBi

Rosalie Kurton, Business Development Director, LBi

Damian Collins, MP. Member of Culture, Media, Sport and the Olympics Committee