By Edward Boddington, Chairman of AIME & CEO of Harvest Media Group. Over the last few months we have seen the successful launch of Voice Short Codes (VSCs) on TV screens for voting formats including BBC’s ‘The Voice’ and ‘Strictly … Continue reading
We’ve all read the stats around the percentage of viewers engaging in second screen activity whilst watching TV but the more progressive broadcasters are now truly embracing it. Here Will Neale, active AIME member and CEO at Orca Digital gives us an overview … Continue reading
Viewers voting on Saturday’s hit BBC show The Voice were able to vote without being charged a premium over the advertised rate when voting from their mobile phones – a great step forwards for the broadcast industry. To date mobile callers voting … Continue reading
