It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could rely … Continue reading
Graham Halling, Digital Business Director, Telecom Express. Increasingly publishers seem to be convinced that maintaining profitable interactive relationships with their audience means migrating as many of them as possible to fixed or mobile internet digital products. The result can be … Continue reading
