This week, the Exchange hears from Telescope’s Jason George, who gives us to lowdown on: – the evolution of audience analysis – how audience interaction is changing the TV business – SMS and Social Media voting – what’s going on … Continue reading
By Edward Boddington, Chairman of AIME & CEO of Harvest Media Group. Over the last few months we have seen the successful launch of Voice Short Codes (VSCs) on TV screens for voting formats including BBC’s ‘The Voice’ and ‘Strictly … Continue reading
By Steve Godman, Commercial Director at IMI Mobile This year has been billed by many as the year of Social TV. According to ComScore, 78% of smartphone owners use their mobile device at least once a month while watching TV. … Continue reading
It seems like a lifetime ago that X Factor, Millionaire and many other TV shows were generating truly gigantic revenues from viewer participation. If that’s the case with TV then it was genuinely another century when newspapers and magazines could rely … Continue reading
With an ever-increasing number of routes to engage with the audience the inevitable question of how to ensure and demonstrate ongoing compliance can’t be avoided. Here Olivia van der Werff, MD of compliance and risk management firm, Beyond Dispute, talks us through … Continue reading
We’ve all read the stats around the percentage of viewers engaging in second screen activity whilst watching TV but the more progressive broadcasters are now truly embracing it. Here Will Neale, active AIME member and CEO at Orca Digital gives us an overview … Continue reading
The inaugural Connected Summit kicks off next week in central London and will be two days packed with discussion, work shops and networking, dedicated to how the Telemedia industry can connect consumers to the media, content and billing that they … Continue reading
Viewers voting on Saturday’s hit BBC show The Voice were able to vote without being charged a premium over the advertised rate when voting from their mobile phones – a great step forwards for the broadcast industry. To date mobile callers voting … Continue reading
Edward Boddington, AIME Chairman and CEO of Harvest Media Group. I am delighted to launch AIME’s new blog – well the Chairman has to do something to earn his crust! This blog will be updated regularly by industry members operating in the … Continue reading
