1996/8 USA -  Federal Trade Commission (FTC) pay-per-call rules successfully modified

1999    UK - proposed opt-in access on 090 services challenged and moved to opt-out environment

2001    UK - content advertising rules changed to ‘within context’

2002/3 UK - led initiative for a mobile code of practice for new forms of content

2004    UK - lobbied for a review of the governance and effectiveness of regulation

2004    EC - represented interests to prevent restriction of PRS for Sales Promotions

2005    Europe - core principles of regulation adopted by European regulators

2005    UK – lobbied for MOU between regulators to achieve transparent and joined up approach to regulation

2005    UK – provided the forum for industry implementation of mobile access control and age verification

2006    UK – initiative to drive a cross industry representative forum; Industry Liaison Panel (ILP) formed

2006    Europe – Customer Care Charter introduced

2006    UK – Service Promoter registration scheme proposed to Ofcom (current – see Scope Review)

2007    UK - initiated Tariffs Transparency Industry forum, all broadcasters, MNOs and ONOs represented

2007/8 UK - successfully lobbied for improved regulatory accountability and direction – see Ofcom Framework

2007/8 UK – Industry wide Payforit survey conducted leading to formation of cross Industry Payforit working group

2008    Europe – Interactive Broadcast Services (IBS) Guide introduced

2008    UK – leading case for introduction of higher rate tariffs