We will uphold our code of ethics and create an environment of consumer trust and confidence in which our members’ business can grow. We will facilitate communication and engagement throughout the value chain to ensure a coordinated Industry approach to excellence in Interactive services.
We promote an environment where fully informed consumers enjoy the freedom of choice and support best practices by members and encourage innovation and investment. AIME promotes professional and fair business practice between members and towards customers to facilitate a responsible, co-operative and professional culture within our industry.
We encourage a proportionate, fair and accountable self-regulatory environment and promote a professional image and awareness of the Industry to all stakeholders. AIME strives to provide value for money benefits to its members and promotes effective communications and engagement throughout the value chain to achieve an environment within which members’ businesses can flourish
AIME Core Ethics for Members
Members shall maintain fair and professional business practice towards peers and customers at all times.
Services offered by members shall be lawful and presented in a manner that promotes and preserves the principle of informed consumers enjoying freedom of choice.
Members shall not mislead or seek to deceive consumers regarding advertising, content, operation or billing of services.
Members shall take all reasonable steps to ensure the protection of minors and the vulnerable from inappropriate services or content.
AIME Executive Board Terms & Duties
The AIME Executive Board (the Board) exists to represent the AIME Membership both externally and internally, to provide strategy and policy guidance to the AIME Secretariat, and to provide an easy and timely communication channel for Members views - Terms & Duties
AIME Membership Terms and Conditions
AIME Membership Review Policy
AIME’s policy is to work with members constructively to address problems if things go wrong, enabling members to learn from issues and improve service offerings.
AIME members must reflect the high standards of business practice central to the AIME ethos and if efforts to resolve issues fail, then AIME will apply its Membership Review Policy in assessing a member’s eligibility for continued membership.