Wednesday, 24th October 2007

Explore the opportunities of European WAP billing and expand quickly your mobile Internet customer base  

The following subjects will be discussed:

The Market

• What is the current status of WAP billing in the UK? What are the current trends? How will the mobile payment market evolve from SMS to mobile internet? What impact will cross operator initiatives such as Payforit (UK), Gallery (France), PLazZza (BE) and Dimo (PT) have on digital content distribution, content providers, consumers and for market development?
  
• From an operator point of view what are the market, trends, what are they forecasting for the mobile internet. Off portal vs. On-portal strategy and business models? Mobile Internet or Internet on Mobile? Vectors of growth?

The Solutions

• How do you sell your content to a larger audience and take advantage of pan European WAP billing? Why should you be interested? What are the benefits?

• What are the right tools and solutions you need to put in place to run a successful WAP service? How are you managing your content catalogue, marketing campaigns, content delivery and billing?  

The Success Stories

• What are the success factors using WAP billing? How do you provide your consumer a more seamless buying experience and lower transaction fallout? Learn from business cases on how to tackle these issues.

To view presentations from this seminar please click here

Wednesday, 12th September 2007

Users will be able to make transactions from mobile Internet sites but also access a separate site to view their overall payment history. Unlike past micropayment schemes, transactions will be handled by third party Accredited Payment Intermediaries (APIs), such as our sponsor Dialogue Communications, rather than the operators themselves - although users will still be billed for the service through their mobile contract agreements.

The Payforit initiative was established in May 2006, but it's taken more than a year for operators to agree on best practices for the service and to try to convince the industry that this is not just another short-lived attempt at bringing m-payments into the mass market. Only time will tell us if users are convinced, but in the meantime, the mobile content industry still has some big concerns over how Payforit will perform which will be discussed in the seminar including:

• Inconsistency in approach by MNOs to:
  • Use of true WAP Billing versus PSMS behind Payforit sites
  • Changes in out payments from MNOs to content providers
  • Integration fees for TPI
  • Use of Payforit on operators portals
  • Pre-opt in and double opt-in marketing
  • Scenarios where Payforit cannot be used e.g. text alerts
  • Age Verification
  • Identification of content provider on operator billing to customers
• MSISDN pass-through rules for third parties
• Success factors with Payforit
• Future for Payforit

To view presentations from this seminar please click here

Wednesday, 25th July 2007

Speakers included:

• Tom Kavanagh, Deputy Chief Executive, Gambling Commission
• Paul Whiteing, Director of Policy & Innovation, ICSTIS
• Brinsley Dresden, Head of Media, Brands & Technology, Lewis Silkin
  
• Scott Davies, Director, Million-2-1
• Jeremy Stern, Managing Director, PromoVeritas

To view presentations from this seminar please click here

Wednesday, 4th July 2007

Ordering and receiving tickets with your mobile phone is expected to grow into a multi-billion pound industry over the next few years. There is no need to physically collect your tickets, queues are shorter and registration is quick and easy. Mobile ticketing enables you to order, pay, and receive tickets by simply texting your details. Mobile couponing is based on the same principal. Receive unique discount codes on your mobile and cash at the check out.

Hear industry experts, including our event sponsor Mobile Interactive Group and others, debate and discuss this trend and learn how to identify the revenues opportunities in this new and exciting mobile service

Speakers included:

• Mark Cody, Channel Business Manager - Interactive Sales, O2
• Marc Lewis, Chairman and Founder, The Light Agency
• Wayne Lee, Technical Director, Swiftpass
  
• Steve Rothwell, Chief Technical Officer, Eagle Eye Solutions
• Tim Dunn, Head of Marketing Services, MIG

To view presentations from this seminar please click here

Wednesday, 30th May 2007

The trend towards mobile operators offering flat rate data pricing plans for ordinary mobile users seems to finally be arriving in 2007. How will this shift in operator strategy affect the premium content market, including video, music and more?

• How will flat rate data pricing affect content delivery and billing?
• Will operator plans be sufficiently clear to encourage consumer uptake and drive content consumption?
• Is there an industry downside to flat rate pricing?
• What kinds of content services are most likely to benefit from this strategic shift and which ones will lose out?
  

Speakers included:

• Simon Wilding, Co-founder, Moyst Mobile
• Jeremy Flynn, Managing Director, D2See
• Mark Fitzgerald, Managing Director, MX Telecom
• Andrew Bud, Executive Chairman, mBlox
• Ray De Silva, Strategic Business Development Manager Mobile Internet & Content Services, Vodafone

Wednesday, 17th January 2007

Content Creation and Traffic Generation

How can content providers drive mobile users to their content? An enormous amount of mobile commerce occurs outside the top 20 per cent of content providers. However, this 'long-tail' needs a much more efficient and inclusive content discovery and distribution model. As with the web, content providers from enthusiastic amateurs such as unsigned music groups, photographers or indeed anyone that is able to create digital media, however niche its appeal, need to be encouraged to use the mobile channel as a viable platform through which to reach a vast market of consumers. By leveraging mobile search and discovery technology and allowing any content provider to publish, price, sell and deliver content through a web-based 'self service' model the mobile content long tail will have moved a giant step forward.

Speakers were

• Mark Watts, CTO, Activefone
• Ben Tatton-Brown, Sales Director, Pitch
• Mark Slade, MD, 4th Screen Advertising
• Ray Anderson, CEO, Bango
• Graham Bradley, Dir Product Management, Surfkitchen

To view presentations from this seminar please click here

Wednesday, 17th May 2006

Are M-Payments About To Go Mainstream?

With new mobile payment methods rolling out that will overcome the limitations of pSMS, payments for mobile content and payments for all sorts of services could be about to become much more common currency.

SMS was the surprise discovery as a way to collect impulse payments for mobile content. The ready access to payment on the phone and the inbuilt capacity to handle to support thousands of users‘ transactions led to the wide use of SMS for small transactions. According to Jupiter Research more than 1.4 billion euros revenue was generated for mobile operators via pSMS across Europe in 2004. Mobile content could be about to receive a big boost with the recent news of a single price for music downloads from Vodafone and the other UK operators said to be following shortly behind, increasing the pressure to address the issues around pSMS. Although pSMS will be with us for a while yet, various new m-payment approaches are about to change the mobile payments landscape for both consumers and content providers.

This event will look at the new mobile payments from several different angles and look at the impact on the mobile content industry.

Speakers were

• Jeremy Flynn, Head of Commercial Partnerships, Vodafone
• Roy Vella, Head of Mobile Services, PayPal Europe
• Ashley Ward, CEO, Upaid
• Andrew Bud, Co-Founder and Executive Chairman, mBlox

Wednesday, 5th April, 2006

Who will save the mobile industry from itself?

Complex settings, confusing interfaces and disabled functions show that the customer seems to be the last thing on the minds of the mobile operators and handset manufacturers.

The predicted take up of mobile content services could hit the buffers unless simplicity and really seamless interoperability is taken seriously. But with every part of the industry striving for differentiation, who has the power to make the industry put the customer first?

Chaired by Marek Pawlowski, Editorial Director at PMN

Speakers were

• Mike Beeston, Head of Strategy and London MD, Fjord
• Gus Desbarats, Chairman, Alloy Total Product Design
• Susanne Schantz, Consultant

To view presentations from this seminar please click here

Tuesday, 28th February, 2006

Is mobile music to the industry's ears?

Some say that music will be an essential factor to the success of 3G. But between the big record labels and mobile operators, will they really be able to play the music people want to hear?

Speakers were

• Jeremy Copp, Chief Sales Officer, Beatnik
• Sam Kleinman, Director, Craze Productions

To view presentations from this seminar please click here

Wednesday, 18th January, 2006

What can the erotic industry teach mobile content owners?

Often the leaders in exploiting new media, what lessons can the erotic industry teach the other parts of the mobile content industry?

Speakers were

• Andrew Bud, Co-Founder and Executive Chairman, mBlox
• Damian Jennings, Online Marketing Manager, Playboy UK
• Ashley Clark, Business Development Director, CC Media Live
• Julia Dimambro, Director, Cherry Sauce

Sponsored by:
MBlox

To view presentations from this seminar please click here

Wednesday, 23rd November, 2005

i-mode - white elephant or trojan horse?

A look at the impact the entry of i-mode will have in the UK on the mobile content industry

• Will the i-mode revenue model force other operators to follow suit?
• How will consumers respond and what are the benefits to content owners

Speakers were

• Jag Minhas, Chief Architect — Data Products, o2
• Voytek K. Siewierski, Senior Executive Director, DoCoMo

To view presentations from this seminar please click here

Wednesday, 19th October, 2005

Simpay is Dead! Long live Simpay!
With the demise of the operator lead payment system, we look at the future for mobile payments

• Is there a future for joint venture payment systems or will proprietary systems prevail?
• Will Premium SMS rates move from ’revenue share’ to a more realistic ’transaction fee’
• Will O2’s launch of i-mode extend realistic pay out levels to the rest of the industry?

Speakers were

• Ashley Ward, CEO, Upaid
• Ken Parkinson, Senior Director Business Development, EMEA, Qpass
• Anil Malhotra, Vice President of Alliances, Bango

Sponsored by:
Upaid
Qpass
Bango

To view presentations from this seminar please click here